Mailchimp Connector for SSASRead / write MailChimp Campaigns, Lists, Members, Reports and more in without coding. In this article you will learn how to quickly and efficiently integrate Mailchimp data in SSAS without coding. We will use high-performance Mailchimp Connector to easily connect to Mailchimp and then access the data inside SSAS. Let's follow the steps below to see how we can accomplish that! Mailchimp Connector for SSAS is based on ZappySys API Driver which is part of ODBC PowerPack. It is a collection of high-performance ODBC drivers that enable you to integrate data in SQL Server, SSIS, a programming language, or any other ODBC-compatible application. ODBC PowerPack supports various file formats, sources and destinations, including REST/SOAP API, SFTP/FTP, storage services, and plain files, to mention a few. |
Connect to Mailchimp in other apps
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Create Data Source in ZappySys Data Gateway based on API Driver
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Download and install ODBC PowerPack.
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Search for gateway in start menu and Open ZappySys Data Gateway:
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Go to Users Tab to add our first Gateway user. Click Add; we will give it a name tdsuser and enter password you like to give. Check Admin option and click OK to save. We will use these details later when we create linked server:
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Now we are ready to add a data source. Click Add, give data source a name (Copy this name somewhere, we will need it later) and then select Native - ZappySys API Driver. Finally, click OK. And it will create the Data Set for it and open the ZS driver UI.
MailchimpDSN
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When the Configuration window appears give your data source a name if you haven't done that already, then select "Mailchimp" from the list of Popular Connectors. If "Mailchimp" is not present in the list, then click "Search Online" and download it. Then set the path to the location where you downloaded it. Finally, click Continue >> to proceed with configuring the DSN:
MailchimpDSNMailchimp -
Now it's time to configure the Connection Manager. Select Authentication Type, e.g. Token Authentication. Then select API Base URL (in most cases, the default one is the right one). More info is available in the Authentication section.
Steps how to get and use Mailchimp credentials
To get the credentials you need in order to set up your OAuth workflow, you'll first need to register your application with Mailchimp:-
Login into your Mailchimp account, click on your Profile Icon, and hit Account & billing:
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Navigate to the Registered Apps page in your Mailchimp account:
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Click Register An App button:
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Fill-in the Register An App form and click Create button:
NOTE: For Redirect URI use Redirect URI (also called "Redirect URL" or "Callback URL") given by your IT administrator or just use
https://zappysys.com/oauth
, if you don't have one. -
After successfully registering your application,
you'll see the Client ID and Client Secret,
record these values and store them securely:
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Record your Mailchimp data center, since we will need it later.
The data center is located in your browser's address bar URL.
If the URL is
https://us21.admin.mailchimp.com/account/api
, then your data center isus21
. - Now go to SSIS package or ODBC data source OAuth authentication configuration.
- Proceed by entering the data center into the Data Center field that was recorded in the previous step.
- Then enter the Client ID value into the Client ID field that you recorded in the previous step.
- Enter the Client Secret value into the Client Secret field that was recorded in the previous step.
- Click Generate Token. If proper authentication occurs, you will see a confirmation notice. If you get an error, click Yes on the dialog box and then a large browser window will launch. Then log into your Mailchimp account and approve the use of the application.
- Finally, hit the Test Connection button at the bottom of the window to verify proper connectivity with your Mailchimp account.
- If the connection test succeeds, select OK.
- Done! Now you can use Mailchimp Connector!
Fill in all required parameters and set optional parameters if needed:
MailchimpDSNMailchimpOAuth [OAuth]https://[$DataCenter$].api.mailchimp.comRequired Parameters Data Center Fill-in the parameter... Client Id Fill-in the parameter... Client Secret Fill-in the parameter... Default List Id Fill-in the parameter... Optional Parameters RetryMode RetryWhenStatusCodeMatch RetryStatusCodeList 429 RetryCountMax 5 RetryMultiplyWaitTime True Steps how to get and use Mailchimp credentials
The simplest way to authenticate a request to the Mailchimp Marketing API is by using an API key (If you require access to Mailchimp on behalf of other Mailchimp users, you'll want to set up OAuth authentication instead)::-
Login into your Mailchimp account, click on your Profile Icon, and hit Account & billing:
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Navigate to the API keys page in your Mailchimp account:
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In the Your API keys section of the page, click Create A Key button:
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Give your new key a descriptive name that will remind you which application it's used for:
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Copy the API key immediately and store it in a secure location (you won't be able to see or copy the key once you finish generating it):
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Record your Mailchimp data center, since we will need it later.
The data center is located in your browser's address bar URL.
If the URL is
https://us21.admin.mailchimp.com/account/api
, then your data center isus21
. - Now go to SSIS package or ODBC data source ApiKey Auth authentication configuration.
- Proceed by entering the data center into the Data Center field that was recorded in the previous step.
- Then enter the API key into the Api Key field that you copied earlier.
- Finally, click the Test Connection button at the bottom of the window to verify proper connectivity with your Mailchimp account.
- Done! Now you can use Mailchimp Connector!
Fill in all required parameters and set optional parameters if needed:
MailchimpDSNMailchimpApiKey Auth [Http]https://[$DataCenter$].api.mailchimp.comRequired Parameters Api Key Fill-in the parameter... Default List Id Fill-in the parameter... Optional Parameters Data Center RetryMode RetryWhenStatusCodeMatch RetryStatusCodeList 429 RetryCountMax 5 RetryMultiplyWaitTime True -
Login into your Mailchimp account, click on your Profile Icon, and hit Account & billing:
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Once the data source connection has been configured, it's time to configure the SQL query. Select the Preview tab and then click Query Builder button to configure the SQL query:
ZappySys API Driver - MailchimpRead / write MailChimp Campaigns, Lists, Members, Reports and more in without coding.MailchimpDSN -
Start by selecting the Table or Endpoint you are interested in and then configure the parameters. This will generate a query that we will use in SSAS to retrieve data from Mailchimp. Hit OK button to use this query in the next step.
SELECT * FROM Campaigns
Some parameters configured in this window will be passed to the Mailchimp API, e.g. filtering parameters. It means that filtering will be done on the server side (instead of the client side), enabling you to get only the meaningful datamuch faster . -
Now hit Preview Data button to preview the data using the generated SQL query. If you are satisfied with the result, use this query in SSAS:
ZappySys API Driver - MailchimpRead / write MailChimp Campaigns, Lists, Members, Reports and more in without coding.MailchimpDSNSELECT * FROM Campaigns
You can also access data quickly from the tables dropdown by selecting <Select table>.AWHERE
clause,LIMIT
keyword will be performed on the client side, meaning that thewhole result set will be retrieved from the Mailchimp API first, and only then the filtering will be applied to the data. If possible, it is recommended to use parameters in Query Builder to filter the data on the server side (in Mailchimp servers). -
Click OK to finish creating the data source.
Read Mailchimp data in SSAS cube
With the data source created in the Data Gateway (previous step), we're now ready to read Mailchimp data in an SSAS cube. Before we dive in, open Visual Studio and create a new Analysis Services project. Then, you're all set!
Create data source based on ZappySys Data Gateway
Let's start by creating a data source for a cube, based on the Data Gateway's data source we created earlier. So, what are we waiting for? Let's do it!
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Create a new data source:
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Once a window opens,
select Create a data source based on an existing or new connection option and
click New...:
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Here things become a little complicated, but do not despair, it's only for a little while.
Just perform these little steps:
- Select Native OLE DB\SQL Server Native Client 11.0 as provider.
- Enter your Server name (or IP address) and Port, separated by a comma.
- Select SQL Server Authentication option for authentication.
- Input User name which has admin permissions in the ZappySys Data Gateway.
- In Database name field enter the same data source name you use in the ZappySys Data Gateway.
- Hopefully, our hard work is done, when we Test Connection.
MailchimpDSNMailchimpDSNIf SQL Server Native Client 11.0 is not listed as Native OLE DB provider, try using these:- Microsoft OLE DB Driver for SQL Server
- Microsoft OLE DB Provider for SQL Server
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Indeed, life is easy again:
Add data source view
We have data source in place, it's now time to add a data source view. Let's not waste a single second and get on to it!
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Start by right-clicking on Data Source Views and then choosing New Data Source View...:
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Select the previously created data source and click Next:
- Ignore the Name Matching window and click Next.
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Add the tables you will use in your SSAS cube:
For cube dimensions, consider creating a Virtual Table in the Data Gateway's data source. Use the
DISTINCT
keyword in theSELECT
statement to get unique values from the facts table, like this:SELECT DISTINCT Country FROM Customers
For demonstration purposes we are using sample tables which may not be available in Mailchimp. -
Review your data source view and click Finish:
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Add the missing table relationships and you're done!
Create cube
We have a data source view ready to be used by our cube. Let's create one!
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Start by right-clicking on Cubes and selecting New Cube... menu item:
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Select tables you will use for the measures:
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And then select the measures themselves:
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Don't stop and select the dimensions too:
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Move along and click Finish before the final steps:
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Review your cube before processing it:
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It's time for the grand finale! Hit Process... to create the cube:
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A splendid success!
Execute MDX query
The cube is created and processed. It's time to reap what we sow! Just execute an MDX query and get Mailchimp data in your SSAS cube:

Actions supported by Mailchimp Connector
Learn how to perform common Mailchimp actions directly in SSAS with these how-to guides:
- Add New List
- Add New List Member
- Add New List Members in Bulk
- Add or Update Upsert List Members (Bulk Subscribe or Unsubscribe)
- Delete List
- Delete List Member (Archive)
- Delete List Member (Permanent delete)
- Get a Specific Member From All Lists
- Get All Members in All Lists
- Get Campaign Details
- Get List Details
- Get List Member Details
- Get List Members
- Get List of Campaigns
- Get Lists
- Get User Details
- Update List Details
- Update List Member Details
- Generic Request
- Generic Request (Bulk Write)
Conclusion
In this article we showed you how to connect to Mailchimp in SSAS and integrate data without any coding, saving you time and effort. It's worth noting that ZappySys API Driver allows you to connect not only to Mailchimp, but to any Java application that supports JDBC (just use a different JDBC driver and configure it appropriately).
We encourage you to download Mailchimp Connector for SSAS and see how easy it is to use it for yourself or your team.
If you have any questions, feel free to contact ZappySys support team. You can also open a live chat immediately by clicking on the chat icon below.
Download Mailchimp Connector for SSAS Documentation
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