Google Ads Connector for SSAS Read / write Google Ads data inside your app (e.g. Campaigns, Ad Groups, Keywords, Spending, Performance); perform many Google Ads operations without coding, just using easy to use high performance API Connector for Google Ads In this article you will learn how to quickly and efficiently integrate Google Ads data in SSAS without coding. We will use high-performance Google Ads Connector to easily connect to Google Ads and then access the data inside SSAS. Let's follow the steps below to see how we can accomplish that! Download Documentation Google Ads Connector for SSAS is based on ZappySys API Driver which is part of ODBC PowerPack. It is a collection of high-performance ODBC drivers that enable you to integrate data in SQL Server, SSIS, a programming language, or any other ODBC-compatible application. ODBC PowerPack supports various file formats, sources and destinations, including REST/SOAP API, SFTP/FTP, storage services, and plain files, to mention a few.

Connect to Google Ads in other apps Connect to Google Ads in SSIS Connect to Google Ads in SQL Server Connect to Google Ads in Power BI Connect to Google Ads in SSRS Connect to Google Ads in Informatica Connect to Google Ads in MS Access Connect to Google Ads in MS Excel Connect to Google Ads in C# Connect to Google Ads in Python Connect to Google Ads in JAVA Connect to Google Ads in Tableau Connect to Google Ads in SAP Crystal Reports Connect to Google Ads in Azure Data Factory (Pipeline) Connect to Google Ads in Azure Data Factory (SSIS) Connect to Google Ads in Talend Studio Connect to Google Ads in UiPath Connect to Google Ads in PowerShell Connect to Google Ads in ODBC

Create Data Source in ZappySys Data Gateway based on API Driver

1. Download and install ODBC PowerPack.

2. Search for gateway in start menu and Open ZappySys Data Gateway:
   

3. Go to Users Tab to add our first Gateway user. Click Add; we will give it a name tdsuser and enter password you like to give. Check Admin option and click OK to save. We will use these details later when we create linked server:
   

4. Now we are ready to add a data source. Click Add, give data source a name (Copy this name somewhere, we will need it later) and then select Native - ZappySys API Driver. Finally, click OK. And it will create the Data Set for it and open the ZS driver UI.

   GoogleAdsDSN

   
   

5. When the Configuration window appears give your data source a name if you haven't done that already, then select "Google Ads" from the list of Popular Connectors. If "Google Ads" is not present in the list, then click "Search Online" and download it. Then set the path to the location where you downloaded it. Finally, click Continue >> to proceed with configuring the DSN:

   GoogleAdsDSN

   Google Ads

   

6. Now it's time to configure the Connection Manager. Select Authentication Type, e.g. Token Authentication. Then select API Base URL (in most cases, the default one is the right one). More info is available in the Authentication section.

    User Account [OAuth]

   User accounts represent a developer, administrator, or any other person who interacts with Google APIs and services. User accounts are managed as Google Accounts, either with Google Workspace or Cloud Identity. They can also be user accounts that are managed by a third-party identity provider and federated with Workforce Identity Federation. [API reference]

   Steps how to get and use Google Ads credentials
   

   Follow these steps on how to create Client Credentials (User Account principle) to authenticate and access Google Ads API in SSIS package or ODBC data source:

   WARNING: If you are planning to automate processes, we recommend that you use a Service Account authentication method. In case, you still need to use User Account, then make sure you use a system/generic account (e.g. automation@my-company.com). When you use a personal account which is tied to a specific employee profile and that employee leaves the company, the token may become invalid and any automated processes using that token will start to fail.

   Manager Account Setup - Obtain Developer Token

   To access Google Ads API (your data or someone else data) you must perform the following steps (high level). Detailed steps listed in the next sections.

   1. Create a Google Ads Manager account (formally known as MCC).
   2. Apply for Production data access (Upgrade Developer Token access Level to Basic).
   3. Link manager account with Google Ads Account.
   4. Create a new Project and obtain Client Id and Client Secret

   Step-1: Create a Google Ads Manager account (formally known as MCC)

   Very first step to access Google Ads API for your own account or someone else account, you will need something called Google Manager Account (formally known as MCC). It will look like a Normal Google Ads Account with some difference so dont get confused if you see similar interface as Ads account.
   Click here to see detailed instructions on how to create a manager account. Once you created a manager account, you can login or switch between Ads account and Manager account like below. You can identify manager account using "Manager" word next to the account id when you click Profile dropdown.

   Step-2: Obtain Developer Token

   Once you have created and logged in to your Google Ads Manager Account (formally known as MCC) we are ready for the next step which is obtain Developer Token. To access Google Ads API you need to pass developer token in each API call. By default Developer Token is only allowed to access Sandbox (Test) account. If you like to access Production data (Live Ads Account) then you must apply for Basic Access by clicking link under Access Level (See next section for information).
   Here is how to can obtain your Developer Token.

   • Log in as Manager account (Or change Top-Right Profile > Choose Manager account ID
   • Click on Admin icon
   • Click on API Center (This option will be missing if you are logged in to Regular Ads account as Client and not using Manager Account (MMC)
   • Expand Access Level, Click Apply for Basic Access if it says "Test". By default Developer Token is created with Test Account access only. To access Production Ads account you must apply for higher access level. Must be Basic or Standard (not Test). After click the link you will see form with few questions, please fill out that and submit the form. Apploval process may take 3-5 days (or longer in some cases if you did not provide enough information).
   • If your token is already approved for the basic access then copy the token and paste on the Google Ads Connector - Connection UI (For Developer Token property)

   Click here to see detailed instructions on obtaining a developer token
   

   Link Manager Account to Google Ads Account

   After you have manager account ready, next step is to link manager account with Google Ads Account. You have to send invitation from Manager account to access Google Ads account (it can be your own account or someone else). Here is how to send invite to link Google Ads account.

   • Log in as Manager account (Or change Top-Right Profile > Choose Manager account ID
   • Click on Accounts icon > Sub-account settings > Send Link Request
   • Click on Add Sign (+) and select + Link existing account option
   • When prompted enter Account Id(s) you like to link with this Manager Account.
   • Click Send Request. You can find Ad Account Id usually at the Top-Right corner after you login to the Google Ads account.
   • Now ask Google Ads Account owner to check email. Click Accept Invitation link in the email (If prompted login as Google Ads Account owner).
     -OR-
     Another way to see Invitation, Login to Google Ads account (Or Switch from the Top-Right corner by clicking Profile icon). Go to Admin icon > Access and security > Managers Tab. Find the pending invitation and click ACCEPT.
   • That's it. Now your Manager account is linked to the Google Ads account

   Obtain ClientId and ClientSecret

   Step-1: Create project

   This step is optional, if you already have a project in Google Cloud and can use it. However, if you don't, proceed with these simple steps to create one:

   1. First of all, go to Google API Console.

   2. Then click Select a project button and then click NEW PROJECT button:

      

   3. Name your project and click CREATE button:

      

   4. Wait until the project is created:

      
   5. Done! Let's proceed to the next step.

   Step-2: Enable Google Ads API

   In this step we will enable Google Ads API:

   1. Select your project on the top bar:

      

   2. Then click the "hamburger" icon on the top left and access APIs & Services:

      

   3. Now let's enable several APIs by clicking ENABLE APIS AND SERVICES button:

      

   4. In the search bar search for Ads and then locate and select Google Ads API:

      

   5. Enable Google Ads API:

      
   6. Done! Let's proceed to the next step.

   Step-3: Create OAuth application

   1. First of all, click the "hamburger" icon on the top left and then hit VIEW ALL PRODUCTS:

      

   2. Then access Google Auth Platform to start creating an OAuth application:

      

   3. Start by pressing GET STARTED button:

      

   4. Next, continue by filling in App name and User support email fields:

      

   5. Choose Internal option, if it's enabled, otherwise select External:

      

   6. Optional step if you used Internal option in the previous step. Nevertheless, if you had to use External option, then click ADD USERS to add a user:

      

   7. Then add your contact Email address:

      

   8. Finally, check the checkbox and click CREATE button:

      
   9. Done! Let's create Client Credentials in the next step.

   Step-4: Create Client Credentials

   1. In Google Auth Platform, select Clients menu item and click CREATE CLIENT button:

      

   2. Choose Desktop app as Application type and name your credentials:

      

   3. Continue by opening the created credentials:

      

   4. Finally, copy Client ID and Client secret for the later step:

      
   5. Done! We have all the data needed for authentication, let's proceed to the last step!

   Step-5: Configure connection

   1. Now go to SSIS package or ODBC data source and use previously copied values in User Account authentication configuration:

      • In the ClientId field paste the Client ID value.
      • In the ClientSecret field paste the Client secret value.
      • In the DeveloperToken field paste the Developer Token value.

   2. Press Generate Token button to generate Access and Refresh Tokens.

   3. Finally, click Test Connection to confirm the connection is working.

   4. Done! Now you are ready to use Google Ads Connector!

   Fill in all required parameters and set optional parameters if needed:

   GoogleAdsDSN

   Google Ads

   User Account [OAuth]

   https://googleads.googleapis.com/[$ApiVersion$]

   Required Parameters
   UseCustomApp	Fill-in the parameter...
   CustomerId (without dash e.g. 2125557752)	Fill-in the parameter...
   DeveloperToken	Fill-in the parameter...
   Optional Parameters
   ClientId
   ClientSecret
   Scope	https://www.googleapis.com/auth/adwords
   Login CustomerId (without dash e.g. 2125557752)
   Linked CustomerId (without dash e.g. 2125557752)
   API Version	v19
   RetryMode	RetryWhenStatusCodeMatch
   RetryStatusCodeList	429
   RetryCountMax	5
   RetryMultiplyWaitTime	True
   Redirect URL (Only for Web App)

   

    Service Account [OAuth]

   Service accounts are accounts that do not represent a human user. They provide a way to manage authentication and authorization when a human is not directly involved, such as when an application needs to access Google Cloud resources. Service accounts are managed by IAM. [API reference]

   Steps how to get and use Google Ads credentials
   

   To access Google Ads API (your data or someone else data) you must perform the following steps (high level). Detailed steps listed in the next sections.

   1. Create a Manager account.
   2. Apply for Production data access (Upgrade Developer Token access Level to Basic).
   3. Link manager account with Google Ads Account.
   4. Inside Manager account apply for Basic API Access level so you can use Developer Token to access Live data (Production Ads account). Without Basic access level Developer Token can be only used for Test / Sandbox Ads account.
   5. Create a new Project and obtain Client Id and Client Secret

   Manager Account Setup - Obtain Developer Token

   To access Google Ads API (your data or someone else data) you must perform the following steps (high level). Detailed steps listed in the next sections.

   1. Create a Google Ads Manager account (formally known as MCC).
   2. Apply for Production data access (Upgrade Developer Token access Level to Basic).
   3. Link manager account with Google Ads Account.
   4. Create a new Project and obtain Service Account details

   Step-1: Create a Google Ads Manager account (formally known as MCC)

   Very first step to access Google Ads API for your own account or someone else account, you will need something called Google Manager Account (formally known as MCC). It will look like a Normal Google Ads Account with some difference so dont get confused if you see similar interface as Ads account.
   Click here to see detailed instructions on how to create a manager account. Once you created a manager account, you can login or switch between Ads account and Manager account like below. You can identify manager account using "Manager" word next to the account id when you click Profile dropdown.

   Step-2: Obtain Developer Token

   Once you have created and logged in to your Google Ads Manager Account (formally known as MCC) we are ready for the next step which is obtain Developer Token. To access Google Ads API you need to pass developer token in each API call. By default Developer Token is only allowed to access Sandbox (Test) account. If you like to access Production data (Live Ads Account) then you must apply for Basic Access by clicking link under Access Level (See next section for information).
   Here is how to can obtain your Developer Token.

   • Log in as Manager account (Or change Top-Right Profile > Choose Manager account ID
   • Click on Admin icon
   • Click on API Center (This option will be missing if you are logged in to Regular Ads account as Client and not using Manager Account (MMC)
   • Expand Access Level, Click Apply for Basic Access if it says "Test". By default Developer Token is created with Test Account access only. To access Production Ads account you must apply for higher access level. Must be Basic or Standard (not Test). After click the link you will see form with few questions, please fill out that and submit the form. Apploval process may take 3-5 days (or longer in some cases if you did not provide enough information).
   • If your token is already approved for the basic access then copy the token and paste on the Google Ads Connector - Connection UI (For Developer Token property)

   Click here to see detailed instructions on obtaining a developer token
   

   Link Manager Account to Google Ads Account

   After you have manager account ready, next step is to link manager account with Google Ads Account. You have to send invitation from Manager account to access Google Ads account (it can be your own account or someone else). Here is how to send invite to link Google Ads account.

   • Log in as Manager account (Or change Top-Right Profile > Choose Manager account ID
   • Click on Accounts icon > Sub-account settings > Send Link Request
   • Click on Add Sign (+) and select + Link existing account option
   • When prompted enter Account Id(s) you like to link with this Manager Account.
   • Click Send Request. You can find Ad Account Id usually at the Top-Right corner after you login to the Google Ads account.
   • Now ask Google Ads Account owner to check email. Click Accept Invitation link in the email (If prompted login as Google Ads Account owner).
     -OR-
     Another way to see Invitation, Login to Google Ads account (Or Switch from the Top-Right corner by clicking Profile icon). Go to Admin icon > Access and security > Managers Tab. Find the pending invitation and click ACCEPT.
   • That's it. Now your Manager account is linked to the Google Ads account

   Obtain ClientId and ClientSecret

   Step-1: Create project

   This step is optional, if you already have a project in Google Cloud and can use it. However, if you don't, proceed with these simple steps to create one:

   1. First of all, go to Google API Console.

   2. Then click Select a project button and then click NEW PROJECT button:

      

   3. Name your project and click CREATE button:

      

   4. Wait until the project is created:

      
   5. Done! Let's proceed to the next step.

   Step-2: Enable Google Ads API

   In this step we will enable Google Ads API:

   1. Select your project on the top bar:

      

   2. Then click the "hamburger" icon on the top left and access APIs & Services:

      

   3. Now let's enable several APIs by clicking ENABLE APIS AND SERVICES button:

      

   4. In the search bar search for ads and then locate and select Google Ads API:

      

   5. Enable Google Ads API:

      
   6. Done! Let's proceed to the next step.

   Step-3: Create Service Account

   Use the steps below to create a Service Account in Google Cloud:

   1. First of all, go to IAM & Admin in Google Cloud console:

      

   2. Once you do that, click Service Accounts on the left side and click CREATE SERVICE ACCOUNT button:

      

   3. Then name your service account and click CREATE AND CONTINUE button:

      

   4. Continue by clicking Select a role dropdown and start granting service account Project Viewer roles:

      

   5. Find Project group and select Viewer role:

      

   6. Finish adding roles by clicking CONTINUE button:

      
      You can always add or modify permissions later in IAM & Admin.

   7. Finally, in the last step, just click button DONE:

      

   8. Done! We are ready to add a Key to this service account in the next step.

   Step-4: Add Key to Service Account

   We are ready to add a Key (JSON or P12 key file) to the created Service Account:

   1. In Service Accounts open newly created service account:

      

   2. Next, copy email address of your service account for the later step:

      

   3. Continue by selecting KEYS tab, then press ADD KEY dropdown, and click Create new key menu item:

      

   4. Finally, select JSON (Engine v19+) or P12 option and hit CREATE button:

      
   5. Key file downloads into your machine. We have all the data needed for authentication, let's proceed to the last step!

   Step-5: Give Permissions to Service Account

   Now it's time to grant permission to Service Account we just created:

   1. Login to https://ads.google.com/aw/settings/account with Google Ads account credentials (If propmpted choose your Ads account).

   2. Go to Admin section, Access and security, Click on Users tab.

   3. Click on Add Icon (+) and enter service account email address which you like to use for data access and choose permissions.
   4. That's it! Let's proceed to the configuration!

   Step-6: Configure connection

   1. Now go to SSIS package or ODBC data source and configure these fields in Service Account authentication configuration:

      • In the Service Account Email field paste the service account Email address value you copied in the previous step.
      • In the Service Account Private Key Path (i.e. *.json OR *.p12) field use downloaded key file path.
   2. Done! Now you are ready to use Google Ads Connector!

   If you received an error saying DEVELOPER_TOKEN_PROHIBITED then read the following workaround.

   Each Google API Console project can be associated with the developer token from only one manager account. Once you make a Google Ads API request, the developer token is permanently paired to the Google API Console project. If you don't use a new Google API Console project, you'll get a DEVELOPER_TOKEN_PROHIBITED error when making a request. Unfortunatly there is no other way to Unlink old Developer Token from the API Project, so for now just create a new Project as a workaround to fix this error.

   Fill in all required parameters and set optional parameters if needed:

   GoogleAdsDSN

   Google Ads

   Service Account [OAuth]

   https://googleads.googleapis.com/[$ApiVersion$]

   Required Parameters
   Service Account Email	Fill-in the parameter...
   Service Account Private Key Path (i.e. *.json OR *.p12)	Fill-in the parameter...
   CustomerId (without dash e.g. 2125557752)	Fill-in the parameter...
   DeveloperToken	Fill-in the parameter...
   Optional Parameters
   Scope	https://www.googleapis.com/auth/adwords
   Login CustomerId (without dash e.g. 2125557752)
   Linked CustomerId (without dash e.g. 2125557752)
   API Version	v19
   RetryMode	RetryWhenStatusCodeMatch
   RetryStatusCodeList	429
   RetryCountMax	5
   RetryMultiplyWaitTime	True
   Impersonate As (Google account email address)

   

7. Once the data source connection has been configured, it's time to configure the SQL query. Select the Preview tab and then click Query Builder button to configure the SQL query:

   

   ZappySys API Driver - Google Ads

   Read / write Google Ads data inside your app (e.g. Campaigns, Ad Groups, Keywords, Spending, Performance); perform many Google Ads operations without coding, just using easy to use high performance API Connector for Google Ads

   GoogleAdsDSN

   

8. Start by selecting the Table or Endpoint you are interested in and then configure the parameters. This will generate a query that we will use in SSAS to retrieve data from Google Ads. Hit OK button to use this query in the next step.

   SELECT * FROM get_campaigns

   
   Some parameters configured in this window will be passed to the Google Ads API, e.g. filtering parameters. It means that filtering will be done on the server side (instead of the client side), enabling you to get only the meaningful data much faster.

9. Now hit Preview Data button to preview the data using the generated SQL query. If you are satisfied with the result, use this query in SSAS:

   

   ZappySys API Driver - Google Ads

   Read / write Google Ads data inside your app (e.g. Campaigns, Ad Groups, Keywords, Spending, Performance); perform many Google Ads operations without coding, just using easy to use high performance API Connector for Google Ads

   GoogleAdsDSN

   SELECT * FROM get_campaigns

   
   You can also access data quickly from the tables dropdown by selecting <Select table>.
   A WHERE clause, LIMIT keyword will be performed on the client side, meaning that the whole result set will be retrieved from the Google Ads API first, and only then the filtering will be applied to the data. If possible, it is recommended to use parameters in Query Builder to filter the data on the server side (in Google Ads servers).

10. Click OK to finish creating the data source.

Read Google Ads data in SSAS cube

With the data source created in the Data Gateway (previous step), we're now ready to read Google Ads data in an SSAS cube. Before we dive in, open Visual Studio and create a new Analysis Services project. Then, you're all set!

Create data source based on ZappySys Data Gateway

Let's start by creating a data source for a cube, based on the Data Gateway's data source we created earlier. So, what are we waiting for? Let's do it!

1. Create a new data source:
2. Once a window opens, select Create a data source based on an existing or new connection option and click New...:
3. Here things become a little complicated, but do not despair, it's only for a little while. Just perform these little steps:
   • Select Native OLE DB\SQL Server Native Client 11.0 as provider.
   • Enter your Server name (or IP address) and Port, separated by a comma.
   • Select SQL Server Authentication option for authentication.
   • Input User name which has admin permissions in the ZappySys Data Gateway.
   • In Database name field enter the same data source name you use in the ZappySys Data Gateway.
   • Hopefully, our hard work is done, when we Test Connection.
   GoogleAdsDSN

   GoogleAdsDSN

   
   If SQL Server Native Client 11.0 is not listed as Native OLE DB provider, try using these:

   • Microsoft OLE DB Driver for SQL Server
   • Microsoft OLE DB Provider for SQL Server
4. Indeed, life is easy again:

Add data source view

We have data source in place, it's now time to add a data source view. Let's not waste a single second and get on to it!

1. Start by right-clicking on Data Source Views and then choosing New Data Source View...:
2. Select the previously created data source and click Next:
3. Ignore the Name Matching window and click Next.
4. Add the tables you will use in your SSAS cube:
   For cube dimensions, consider creating a Virtual Table in the Data Gateway's data source. Use the DISTINCT keyword in the SELECT statement to get unique values from the facts table, like this:

   SELECT DISTINCT Country FROM Customers

   For demonstration purposes we are using sample tables which may not be available in Google Ads.
5. Review your data source view and click Finish:
6. Add the missing table relationships and you're done!

Create cube

We have a data source view ready to be used by our cube. Let's create one!

1. Start by right-clicking on Cubes and selecting New Cube... menu item:
2. Select tables you will use for the measures:
3. And then select the measures themselves:
4. Don't stop and select the dimensions too:
5. Move along and click Finish before the final steps:
6. Review your cube before processing it:
7. It's time for the grand finale! Hit Process... to create the cube:
8. A splendid success!

Execute MDX query

The cube is created and processed. It's time to reap what we sow! Just execute an MDX query and get Google Ads data in your SSAS cube:

Actions supported by Google Ads Connector

Learn how to perform common Google Ads actions directly in SSAS with these how-to guides:

• Get Campaign Keywords
• Get Campaigns
• Get Customers
• Get Linked Customers (For Manager Account)
• Get Report: Campaign Performance (By Date)
• Get Report: Campaign Performance (By Year and Month)
• Get Resource Attributes (For GAQL)
• Get Resource Data (Query Attributes, Segments, Metrics)
• Get Resource Metrics (For GAQL)
• Get Resource Segments (For GAQL)
• Get Resources (For GAQL)
• Query Google Ads data (Using GAQL - Google Ads Query Language)
• Generic Request
• Generic Request (Bulk Write)

Conclusion

In this article we showed you how to connect to Google Ads in SSAS and integrate data without any coding, saving you time and effort. It's worth noting that ZappySys API Driver allows you to connect not only to Google Ads, but to any Java application that supports JDBC (just use a different JDBC driver and configure it appropriately).

We encourage you to download Google Ads Connector for SSAS and see how easy it is to use it for yourself or your team.

If you have any questions, feel free to contact ZappySys support team. You can also open a live chat immediately by clicking on the chat icon below.

Download Google Ads Connector for SSAS Documentation

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