Write data to Google Ads using SSIS (Import data)

In this section we will learn how to configure and use Google Ads Connector in the API Destination to write data to Google Ads.

Video tutorial

This video covers following and more so watch carefully. After watching this video follow the steps described in this article.

• How to download SSIS PowerPack for Google Ads integration in SSIS
• How to configure connection for Google Ads
• How to write or lookup data to Google Ads
• Features about SSIS API Destination
• Using Google Ads Connector in SSIS

Step-by-step instructions

In upper section we learned how to read data, now in this section we will learn how to configure Google Ads in the API Source to POST data to the Google Ads.

1. Read the data from the source, being any desired source component. In example we will use ZappySys Dummy Data Source component.

2. From the SSIS Toolbox drag and drop API Destination (Predefined Templates) on the Data Flow Designer surface and connect source component with it, and double click to edit it.
   

3. Select New Connection to create a new connection:
   

   API Destination - Google Ads

   Read / write Google Ads data inside your app (e.g. Campaigns, Ad Groups, Keywords, Spending, Performance); perform many Google Ads operations without coding, just using easy to use high performance API Connector for Google Ads

   

4. Use a preinstalled Google Ads Connector from Popular Connector List or press Search Online radio button to download Google Ads Connector. Once downloaded simply use it in the configuration:
   

   Google Ads

   

5. Proceed with selecting the desired Authentication Type. Then select API Base URL (in most cases default one is the right one). Finally, fill in all the required parameters and set optional parameters if needed. You may press a link Steps to Configure which will help set certain parameters. More info is available in Authentication section.

    User Account [OAuth]

   User accounts represent a developer, administrator, or any other person who interacts with Google APIs and services. User accounts are managed as Google Accounts, either with Google Workspace or Cloud Identity. They can also be user accounts that are managed by a third-party identity provider and federated with Workforce Identity Federation. [API reference]

   Steps how to get and use Google Ads credentials
   

   Follow these steps on how to create Client Credentials (User Account principle) to authenticate and access Google Ads API in SSIS package or ODBC data source:

   WARNING: If you are planning to automate processes, we recommend that you use a Service Account authentication method. In case, you still need to use User Account, then make sure you use a system/generic account (e.g. automation@my-company.com). When you use a personal account which is tied to a specific employee profile and that employee leaves the company, the token may become invalid and any automated processes using that token will start to fail.

   Manager Account Setup - Obtain Developer Token

   To access Google Ads API (your data or someone else data) you must perform the following steps (high level). Detailed steps listed in the next sections.

   1. Create a Google Ads Manager account (formally known as MCC).
   2. Apply for Production data access (Upgrade Developer Token access Level to Basic).
   3. Link manager account with Google Ads Account.
   4. Create a new Project and obtain Client Id and Client Secret

   Step-1: Create a Google Ads Manager account (formally known as MCC)

   Very first step to access Google Ads API for your own account or someone else account, you will need something called Google Manager Account (formally known as MCC). It will look like a Normal Google Ads Account with some difference so dont get confused if you see similar interface as Ads account.
   Click here to see detailed instructions on how to create a manager account. Once you created a manager account, you can login or switch between Ads account and Manager account like below. You can identify manager account using "Manager" word next to the account id when you click Profile dropdown.

   Step-2: Obtain Developer Token

   Once you have created and logged in to your Google Ads Manager Account (formally known as MCC) we are ready for the next step which is obtain Developer Token. To access Google Ads API you need to pass developer token in each API call. By default Developer Token is only allowed to access Sandbox (Test) account. If you like to access Production data (Live Ads Account) then you must apply for Basic Access by clicking link under Access Level (See next section for information).
   Here is how to can obtain your Developer Token.

   • Log in as Manager account (Or change Top-Right Profile > Choose Manager account ID
   • Click on Admin icon
   • Click on API Center (This option will be missing if you are logged in to Regular Ads account as Client and not using Manager Account (MMC)
   • Expand Access Level, Click Apply for Basic Access if it says "Test". By default Developer Token is created with Test Account access only. To access Production Ads account you must apply for higher access level. Must be Basic or Standard (not Test). After click the link you will see form with few questions, please fill out that and submit the form. Apploval process may take 3-5 days (or longer in some cases if you did not provide enough information).
   • If your token is already approved for the basic access then copy the token and paste on the Google Ads Connector - Connection UI (For Developer Token property)

   Click here to see detailed instructions on obtaining a developer token
   

   Link Manager Account to Google Ads Account

   After you have manager account ready, next step is to link manager account with Google Ads Account. You have to send invitation from Manager account to access Google Ads account (it can be your own account or someone else). Here is how to send invite to link Google Ads account.

   • Log in as Manager account (Or change Top-Right Profile > Choose Manager account ID
   • Click on Accounts icon > Sub-account settings > Send Link Request
   • Click on Add Sign (+) and select + Link existing account option
   • When prompted enter Account Id(s) you like to link with this Manager Account.
   • Click Send Request. You can find Ad Account Id usually at the Top-Right corner after you login to the Google Ads account.
   • Now ask Google Ads Account owner to check email. Click Accept Invitation link in the email (If prompted login as Google Ads Account owner).
     -OR-
     Another way to see Invitation, Login to Google Ads account (Or Switch from the Top-Right corner by clicking Profile icon). Go to Admin icon > Access and security > Managers Tab. Find the pending invitation and click ACCEPT.
   • That's it. Now your Manager account is linked to the Google Ads account

   Obtain ClientId and ClientSecret

   Step-1: Create project

   This step is optional, if you already have a project in Google Cloud and can use it. However, if you don't, proceed with these simple steps to create one:

   1. First of all, go to Google API Console.

   2. Then click Select a project button and then click NEW PROJECT button:

      

   3. Name your project and click CREATE button:

      

   4. Wait until the project is created:

      
   5. Done! Let's proceed to the next step.

   Step-2: Enable Google Ads API

   In this step we will enable Google Ads API:

   1. Select your project on the top bar:

      

   2. Then click the "hamburger" icon on the top left and access APIs & Services:

      

   3. Now let's enable several APIs by clicking ENABLE APIS AND SERVICES button:

      

   4. In the search bar search for Ads and then locate and select Google Ads API:

      

   5. Enable Google Ads API:

      
   6. Done! Let's proceed to the next step.

   Step-3: Create OAuth application

   1. First of all, click the "hamburger" icon on the top left and then hit VIEW ALL PRODUCTS:

      

   2. Then access Google Auth Platform to start creating an OAuth application:

      

   3. Start by pressing GET STARTED button:

      

   4. Next, continue by filling in App name and User support email fields:

      

   5. Choose Internal option, if it's enabled, otherwise select External:

      

   6. Optional step if you used Internal option in the previous step. Nevertheless, if you had to use External option, then click ADD USERS to add a user:

      

   7. Then add your contact Email address:

      

   8. Finally, check the checkbox and click CREATE button:

      
   9. Done! Let's create Client Credentials in the next step.

   Step-4: Create Client Credentials

   1. In Google Auth Platform, select Clients menu item and click CREATE CLIENT button:

      

   2. Choose Desktop app as Application type and name your credentials:

      

   3. Continue by opening the created credentials:

      

   4. Finally, copy Client ID and Client secret for the later step:

      
   5. Done! We have all the data needed for authentication, let's proceed to the last step!

   Step-5: Configure connection

   1. Now go to SSIS package or ODBC data source and use previously copied values in User Account authentication configuration:

      • In the ClientId field paste the Client ID value.
      • In the ClientSecret field paste the Client secret value.
      • In the DeveloperToken field paste the Developer Token value.

   2. Press Generate Token button to generate Access and Refresh Tokens.

   3. Finally, click Test Connection to confirm the connection is working.

   4. Done! Now you are ready to use Google Ads Connector!

   Fill in all required parameters and set optional parameters if needed:

   GoogleAdsDSN

   Google Ads

   User Account [OAuth]

   https://googleads.googleapis.com/[$ApiVersion$]

   Required Parameters
   UseCustomApp	Fill-in the parameter...
   CustomerId (without dash e.g. 2125557752)	Fill-in the parameter...
   DeveloperToken	Fill-in the parameter...
   Optional Parameters
   ClientId
   ClientSecret
   Scope	https://www.googleapis.com/auth/adwords
   Login CustomerId (without dash e.g. 2125557752)
   Linked CustomerId (without dash e.g. 2125557752)
   API Version	v19
   RetryMode	RetryWhenStatusCodeMatch
   RetryStatusCodeList	429
   RetryCountMax	5
   RetryMultiplyWaitTime	True
   Redirect URL (Only for Web App)

   

    Service Account [OAuth]

   Service accounts are accounts that do not represent a human user. They provide a way to manage authentication and authorization when a human is not directly involved, such as when an application needs to access Google Cloud resources. Service accounts are managed by IAM. [API reference]

   Steps how to get and use Google Ads credentials
   

   To access Google Ads API (your data or someone else data) you must perform the following steps (high level). Detailed steps listed in the next sections.

   1. Create a Manager account.
   2. Apply for Production data access (Upgrade Developer Token access Level to Basic).
   3. Link manager account with Google Ads Account.
   4. Inside Manager account apply for Basic API Access level so you can use Developer Token to access Live data (Production Ads account). Without Basic access level Developer Token can be only used for Test / Sandbox Ads account.
   5. Create a new Project and obtain Client Id and Client Secret

   Manager Account Setup - Obtain Developer Token

   To access Google Ads API (your data or someone else data) you must perform the following steps (high level). Detailed steps listed in the next sections.

   1. Create a Google Ads Manager account (formally known as MCC).
   2. Apply for Production data access (Upgrade Developer Token access Level to Basic).
   3. Link manager account with Google Ads Account.
   4. Create a new Project and obtain Service Account details

   Step-1: Create a Google Ads Manager account (formally known as MCC)

   Very first step to access Google Ads API for your own account or someone else account, you will need something called Google Manager Account (formally known as MCC). It will look like a Normal Google Ads Account with some difference so dont get confused if you see similar interface as Ads account.
   Click here to see detailed instructions on how to create a manager account. Once you created a manager account, you can login or switch between Ads account and Manager account like below. You can identify manager account using "Manager" word next to the account id when you click Profile dropdown.

   Step-2: Obtain Developer Token

   Once you have created and logged in to your Google Ads Manager Account (formally known as MCC) we are ready for the next step which is obtain Developer Token. To access Google Ads API you need to pass developer token in each API call. By default Developer Token is only allowed to access Sandbox (Test) account. If you like to access Production data (Live Ads Account) then you must apply for Basic Access by clicking link under Access Level (See next section for information).
   Here is how to can obtain your Developer Token.

   • Log in as Manager account (Or change Top-Right Profile > Choose Manager account ID
   • Click on Admin icon
   • Click on API Center (This option will be missing if you are logged in to Regular Ads account as Client and not using Manager Account (MMC)
   • Expand Access Level, Click Apply for Basic Access if it says "Test". By default Developer Token is created with Test Account access only. To access Production Ads account you must apply for higher access level. Must be Basic or Standard (not Test). After click the link you will see form with few questions, please fill out that and submit the form. Apploval process may take 3-5 days (or longer in some cases if you did not provide enough information).
   • If your token is already approved for the basic access then copy the token and paste on the Google Ads Connector - Connection UI (For Developer Token property)

   Click here to see detailed instructions on obtaining a developer token
   

   Link Manager Account to Google Ads Account

   After you have manager account ready, next step is to link manager account with Google Ads Account. You have to send invitation from Manager account to access Google Ads account (it can be your own account or someone else). Here is how to send invite to link Google Ads account.

   • Log in as Manager account (Or change Top-Right Profile > Choose Manager account ID
   • Click on Accounts icon > Sub-account settings > Send Link Request
   • Click on Add Sign (+) and select + Link existing account option
   • When prompted enter Account Id(s) you like to link with this Manager Account.
   • Click Send Request. You can find Ad Account Id usually at the Top-Right corner after you login to the Google Ads account.
   • Now ask Google Ads Account owner to check email. Click Accept Invitation link in the email (If prompted login as Google Ads Account owner).
     -OR-
     Another way to see Invitation, Login to Google Ads account (Or Switch from the Top-Right corner by clicking Profile icon). Go to Admin icon > Access and security > Managers Tab. Find the pending invitation and click ACCEPT.
   • That's it. Now your Manager account is linked to the Google Ads account

   Obtain ClientId and ClientSecret

   Step-1: Create project

   This step is optional, if you already have a project in Google Cloud and can use it. However, if you don't, proceed with these simple steps to create one:

   1. First of all, go to Google API Console.

   2. Then click Select a project button and then click NEW PROJECT button:

      

   3. Name your project and click CREATE button:

      

   4. Wait until the project is created:

      
   5. Done! Let's proceed to the next step.

   Step-2: Enable Google Ads API

   In this step we will enable Google Ads API:

   1. Select your project on the top bar:

      

   2. Then click the "hamburger" icon on the top left and access APIs & Services:

      

   3. Now let's enable several APIs by clicking ENABLE APIS AND SERVICES button:

      

   4. In the search bar search for ads and then locate and select Google Ads API:

      

   5. Enable Google Ads API:

      
   6. Done! Let's proceed to the next step.

   Step-3: Create Service Account

   Use the steps below to create a Service Account in Google Cloud:

   1. First of all, go to IAM & Admin in Google Cloud console:

      

   2. Once you do that, click Service Accounts on the left side and click CREATE SERVICE ACCOUNT button:

      

   3. Then name your service account and click CREATE AND CONTINUE button:

      

   4. Continue by clicking Select a role dropdown and start granting service account Project Viewer roles:

      

   5. Find Project group and select Viewer role:

      

   6. Finish adding roles by clicking CONTINUE button:

      
      You can always add or modify permissions later in IAM & Admin.

   7. Finally, in the last step, just click button DONE:

      

   8. Done! We are ready to add a Key to this service account in the next step.

   Step-4: Add Key to Service Account

   We are ready to add a Key (JSON or P12 key file) to the created Service Account:

   1. In Service Accounts open newly created service account:

      

   2. Next, copy email address of your service account for the later step:

      

   3. Continue by selecting KEYS tab, then press ADD KEY dropdown, and click Create new key menu item:

      

   4. Finally, select JSON (Engine v19+) or P12 option and hit CREATE button:

      
   5. Key file downloads into your machine. We have all the data needed for authentication, let's proceed to the last step!

   Step-5: Give Permissions to Service Account

   Now it's time to grant permission to Service Account we just created:

   1. Login to https://ads.google.com/aw/settings/account with Google Ads account credentials (If propmpted choose your Ads account).

   2. Go to Admin section, Access and security, Click on Users tab.

   3. Click on Add Icon (+) and enter service account email address which you like to use for data access and choose permissions.
   4. That's it! Let's proceed to the configuration!

   Step-6: Configure connection

   1. Now go to SSIS package or ODBC data source and configure these fields in Service Account authentication configuration:

      • In the Service Account Email field paste the service account Email address value you copied in the previous step.
      • In the Service Account Private Key Path (i.e. *.json OR *.p12) field use downloaded key file path.
   2. Done! Now you are ready to use Google Ads Connector!

   If you received an error saying DEVELOPER_TOKEN_PROHIBITED then read the following workaround.

   Each Google API Console project can be associated with the developer token from only one manager account. Once you make a Google Ads API request, the developer token is permanently paired to the Google API Console project. If you don't use a new Google API Console project, you'll get a DEVELOPER_TOKEN_PROHIBITED error when making a request. Unfortunatly there is no other way to Unlink old Developer Token from the API Project, so for now just create a new Project as a workaround to fix this error.

   Fill in all required parameters and set optional parameters if needed:

   GoogleAdsDSN

   Google Ads

   Service Account [OAuth]

   https://googleads.googleapis.com/[$ApiVersion$]

   Required Parameters
   Service Account Email	Fill-in the parameter...
   Service Account Private Key Path (i.e. *.json OR *.p12)	Fill-in the parameter...
   CustomerId (without dash e.g. 2125557752)	Fill-in the parameter...
   DeveloperToken	Fill-in the parameter...
   Optional Parameters
   Scope	https://www.googleapis.com/auth/adwords
   Login CustomerId (without dash e.g. 2125557752)
   Linked CustomerId (without dash e.g. 2125557752)
   API Version	v19
   RetryMode	RetryWhenStatusCodeMatch
   RetryStatusCodeList	429
   RetryCountMax	5
   RetryMultiplyWaitTime	True
   Impersonate As (Google account email address)

   

6. Select the desired endpoint, change/pass the properties values, and go to the Mappings tab to map the columns.

   API Destination - Google Ads

   Read / write Google Ads data inside your app (e.g. Campaigns, Ad Groups, Keywords, Spending, Performance); perform many Google Ads operations without coding, just using easy to use high performance API Connector for Google Ads

   

7. Finally, map the desired columns:

   API Destination - Google Ads

   Read / write Google Ads data inside your app (e.g. Campaigns, Ad Groups, Keywords, Spending, Performance); perform many Google Ads operations without coding, just using easy to use high performance API Connector for Google Ads

   

8. That's it; we successfully configured the POST API Call. In a few clicks we configured the Google Ads API call using ZappySys Google Ads Connector