Get brand and product keyword searches (OR condition)

Search performance for brand and product-related keywords using OR logic. Use multiple filters in DimensionFilterGroups (e.g. contains "brand-name shoes", contains "brand-name hats") to track product awareness from brand searches.

Standard SQL query example

This is the base query accepted by the connector. To execute it in SQL Server, you have to pass it to the Data Gateway via a Linked Server. See how to accomplish this using the examples below.

SELECT *
FROM get_report
WITH(
    SiteUrl='sc-domain:mycompany.com',
    StartDate='today-30d',
    EndDate='today',
    Dimensions='query',
    DimensionFilterGroups='{ "filters":[
        { "dimension":"query", "operator":"contains", "expression":"brand-name shoes" },
        { "dimension":"query", "operator":"contains", "expression":"brand-name hats" }
    ] }'
)

Using OPENQUERY in SQL Server

SELECT * FROM OPENQUERY([LS_TO_GOOGLE_SEARCH_CONSOLE_IN_GATEWAY], 'SELECT *
FROM get_report
WITH(
    SiteUrl=''sc-domain:mycompany.com'',
    StartDate=''today-30d'',
    EndDate=''today'',
    Dimensions=''query'',
    DimensionFilterGroups=''{ "filters":[
        { "dimension":"query", "operator":"contains", "expression":"brand-name shoes" },
        { "dimension":"query", "operator":"contains", "expression":"brand-name hats" }
    ] }''
)')

Using EXEC in SQL Server (handling larger SQL text)

The major drawback of OPENQUERY is its inability to incorporate variables within SQL statements. This often leads to the use of cumbersome dynamic SQL (with numerous ticks and escape characters).

Fortunately, starting with SQL 2005 and onwards, you can utilize the EXEC (your_sql) AT [LS_TO_GOOGLE_SEARCH_CONSOLE_IN_GATEWAY] syntax.

DECLARE @MyQuery NVARCHAR(MAX) = 'SELECT *
FROM get_report
WITH(
    SiteUrl=''sc-domain:mycompany.com'',
    StartDate=''today-30d'',
    EndDate=''today'',
    Dimensions=''query'',
    DimensionFilterGroups=''{ "filters":[
        { "dimension":"query", "operator":"contains", "expression":"brand-name shoes" },
        { "dimension":"query", "operator":"contains", "expression":"brand-name hats" }
    ] }''
)'
EXEC (@MyQuery) AT [LS_TO_GOOGLE_SEARCH_CONSOLE_IN_GATEWAY]